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My Creative Process

I’m always curious to read about other artists’ routines, so I wanted to share a couple of things about my creative process. I had to learn to be very organized in order to create art. That is not always easy to do alongside running an art gallery.

Here are some of the key ideas and rules I follow to make it all work!



This is not a very romantic subject, but I’m not too fond of the artists who say they create only when struck by inspiration. I need my schedule to make it all work and to prevent painting from becoming a weekend hobby. It takes me 2-3 months to finish one of my sequences.

Without a schedule, this could easily turn into a whole year. I’m not in a rush, but it did happen before that a piece lingered for too long that I couldn’t make sense of it anymore.

There is definitely a pace that makes sense for me. After I complete my sketches, I create a schedule and a timeframe in which I plan to complete the work.




Mood board

Collecting things that inspire me is a big part of my creative process. Every time I’m starting a project, I create a mood board with all things relevant to the vibe of my new work.

I never question the things that I find inspiring and avoid the intellectualization of this process at all costs. I firmly believe that everything that moves you is legitimate, be it the Higgs boson or some celebrity’s Instagram selfie.




Art journal

This is not a sketchbook and not a personal journal, but a very strategic notebook which I use to elaborate on my concepts. It does sound ridiculously serious, but you can get really creative with it.

I write in a ready-to-publish way while avoiding the free flow and venting, which helps me focus.





I learned that having too many ideas might mean not having a single one worth developing. As a very anxious person and high functioning at that, sometimes my mind feels like exploding with creativity. There is just too much to handle all at once.

Then I have to remind myself that when the idea is that good, I focus on it and forget about everything else. But that is not always clear, so I made it a part of my process to have at least two weeks just for the sketches.

In that period, I usually have my sketchbook around at all times and keep it on my nightstand when I sleep.




Being stuck

I often get stuck, and it happens for many different reasons – sometimes, I change my mind. Sometimes I have to put my work on hold for so long that I need to get familiar with it all over again. I use a designer method that pushed me through some hard times.

When I’m not too fond of a piece that I have already created, or it is mid-creation, I grab a pen and paper and write down all of its characteristics. All the simple, descriptive things like – is it feminine or masculine, light or dark, texture or flat, etc. Then next to every word, I write the exact opposite.

Going through this simple list helps me spot what’s wrong and which characteristics make me dislike it. Of course, it doesn’t work all the time, but it’s still very useful.

As you can see, editing is a big part of my process. Don’t get me wrong – some of my favorite works happened by accident or by having fun and experimenting. But the clarity of the narrative and minimalism are some things that I enjoy the most.

Also, I’m not particularly eager to romanticize what it’s like to create art. I rather focus on discipline and hard work because I believe everything else is pure luck.


While you are here, check out the Moja Soba shop; the shipping is free worldwide!

Meet Studio Jasmin 1159

This is the first artist’s profile that I’m writing on my blog, so who better to start with than Moja Soba’s first collab – Studio Jasmin 1159. Get to know this amazing ceramics brand from Vinkovci!


Behind Studio Jasmin 1159 stands Ivana Zulumović, a Croatian artist and ceramicist. She graduated from the Art Academy in Rijeka in 2011 and, in 2017, started her brand.

She also works as an art teacher and takes care of her many animals. Studio Jasmin 1159 was named after Ivana’s horse – Jasmin, which you can see in her creative logo design.


Ceramic cup by Studio Jasmin 1159


Her love of animals is also visible in her motifs. She often illustrates horses, birds, and cats on her unique pottery products. And her products are truly unique – she does not use a mold and avoids serial production. Her many cups, broches, and vases are one of a kind.


Ceramic cup by Studio Jasmin 1159


What drove me to her work and made me want to represent Studio Jasmin 1159 through Moja Soba were her amazing drawings.

There are many great ceramic artists on Instagram, but what really makes her stand out from the rest is the mastery of her drawings. In combination with her stunning ceramic craftmanship, it was really a no-brainer.


Ceramic cups by Studio Jasmin 1159


Studio Jasmin’s ceramics were featured in Moja Soba for the majority of 2019, and it was a great experience! Visitors would fall in love with every piece, especially for their lightweight, porcelain-like characteristics.

I strongly recommend checking Studio Jasmin’s Instagram and Facebook to see what’s new! You can contact Ivana directly about purchasing one of her beautiful works for yourself or as a truly remarkable gift for somebody you love.


While you are here, check out the Moja Soba shop; the shipping is free worldwide!

The Story of Moja Soba

The story behind Moja Soba is not your typical business chronicle because it’s also my life story. My name is Hana Juric, and I am a Croatian visual artist. I grew up in Belisce, a small town in the region of Slavonija, where there’s not much happening culturally. Still, the beautiful nature, many rivers, and forests make up for it.

I started creating art in high school, where I studied to become a sculpture designer. I continued my art education in Osijek, and in 2014 I completed my Master’s degree in Education in Fine Arts.


How I became an artist

The Education part of my degree title was of no interest to me, so instead of teaching, I moved across the world to Canada and started working night shifts at a bakery. It’s a funny story that didn’t last for too long, but I continued to find different day jobs over the years and travel the world in search of inspiration. Doing so, I never quit creating art.

It was not an easy existence but crucial in following my path as an artist. I have seen so many independent art galleries and artists’ run centers, which I couldn’t find back home in Croatia. It was a bittersweet experience, inspiring but at the same time frustrating. It made me painfully aware of the shortcomings of the Croatian cultural landscape. 


Portugal, 2015


From artist to entrepreneur

I lived in Lisbon, Portugal, with my long-term partner when she got a great job opportunity that involved moving back to Croatia. We moved to Zadar, on the Adriatic Sea, and I won’t lie – it was a struggle for me. Again, beautiful nature, but not much happening culturally.

Zadar is quite notorious for the lack of cultural infrastructure. It wasn’t easy, but I continued to create art. Time passed by, and I quit looking outside for inspiration.

In 2019, we moved to Austria for a while. We were living in Graz, and there was a beautiful gallery walk right under our apartment. Small spaces, designer outlets, and completely different, exciting art styles. It was a wake-up call for me, and I realized I needed to become much more proactive in my environment.


“There is no gate, no lock, no bolt that you can set upon the freedom of my mind.”

― Virginia Woolf, A Room of One’s Own


Artist-run centre

The summer of 2019 was a time for action. I made a decision – instead of waiting for somebody else to do it, I was going to start my own art gallery! It was not just an art gallery in my mind – it was everything I was not getting from the city I was living in.

It may all sound very romantic, and it was nice to fantasize, but here come some hard facts – I have no formal education in business. Except for being an avid fan of Shark Tank, I had no idea what I was doing. But I was so motivated to learn that I made it all work in one single month.

Now that I think of that period, it makes me proud of myself. I haven’t slept at all – but I managed to write a business plan that got me a nice grant for small businesses.

The funding was sufficient to get me through the whole year. While the amount of Croatian paperwork was unbelievable, I was happy to find a tiny space in the center of Zadar. With a little help from my friends, we made it work.


Making it work, 2019


I chose the name Moja Soba (My Room) because the concept of the gallery was inspired by Virginia Woolf’s A Room Of One’s Own.

I remember ordering brown paper bags with the gallery logo. The moment they arrived was the moment I realized it was all real.


My own art gallery in Zadar

It is not easy being a full-time artist and running a business. It’s all about time management and discipline, but I will write about that in another post. Here I want to say something about my business plans.

Moja Soba is a commercial art gallery and a concept store. The focus is on developing artist products and creating artists-designer collaborations. I’m selling my own works but intend to feature many local artists as well. I would also like to inspire and educate other local artists to start their businesses.

Zadar is perfect for this type of venue – it’s a tourist city, and it’s hungry for some contemporary art! I am producing everything locally, and that is one of the backbone ideas of Moja Soba. It is a slow-paced production – and quality is always above quantity.


Design process


To conclude

Moja Soba celebrated its first birthday in June. It was a fantastic year and everything you can wish for in the first year of business. I met amazing people and created so many plans, but unfortunately, the whole COVID-19 situation kicked in.

This is not the part where I cry about it because I managed to adapt and remain standing on my own two feet through it all. The gallery’s physical place is temporarily closed, but I haven’t lost my business, not legally and not permanently. I have created new plans, and while I’m preparing to re-open Moja Soba gallery space, let’s hang out here!

Don’t hesitate to say hello or ask me anything! I will feature many exciting stories, recommendations, and artists’ profiles. I can’t wait to share it all with you on my blog.


While you are here, check out the Moja Soba shop; the shipping is free worldwide!